Quick PPC Tip: Expand Your Keyword List with A Thesaurus.

Have you ever tried running your main keywords through a thesaurus? Why not? Well, You should start using it to expand your negative keyword list and your main keywords also. When I start running out of keyword ideas or even get to lazy to research, I just shoot up the Thesaurus and start buliding my keyword list. I believe keyword researching is one of the most important part of PPC Marketing and buliding a good negative/main keyword list can boost your CTR and improve your quality score in a heart beat.
Oh yeah, make sure you check out LexFn.com. It’s a connected thesaurus. You put in two words and it generates you a bunch of results.

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Tags: ppc, PPC Advertising