Social Media is at a rise and more businesses are realizing the value of having an online presence. Businesses are jumping on the bandwagon by joining Social Media sites for free. These tools help them connect with there audience and every person that uses your service/product now has the ability to influence other peole about you and your brand. Well, Is that a good thing or a bad thing? It’s both because your brand is well received in a position to help your raving fans turn other users into raving fans. If your brand isn’t then you’re going to need to monitor your brand.
Monitoring Your Brand – Applications
Adobe Air makes it possible for you to use desktop applications to monitor your brand or yourself online
PeopleBrowsr offers you overwhelming information right at your finger tips. It has tons of features which includes Campaign Building, Track Keywords, Search Keywords ,Creating Private or Public Groups, Live Search, Industry Billboard and many more! Make sure you check it out and sign up
Social Seek is actually a new app that lets you see what is happening around the web without having to open a brower. Type in a term and Social Seek will give you search results from Twitter, Youtube, Blogs and many more. Make sure to download there desktop app so you can search on various terms to see what people are saying about you!
Monitoring Your Brand – Websites
Here are some great tools to know what people are saying about you or your brand
If you don’t know what Twitter is then make sure you check out this recent post I made “Understand Twitter My Friend” You can use Twitter Search to see what people are talking about just put your name or brand name and see what they are saying.
BlogPulse is a blog search engine that also analyzes and reports on daily activity in the blogosphere. You can search conversations and trends. I recommend you to bookmark this site.
I’ve been using Google Alerts and it definitely is a great tool. It allows you to recive alerts whenever your brand or name is mentioned in a search result. Check it out!
Facebook
Friendfeed
MySpace
Twitter
YouTube